Our Approach

The Challenge: 
  • More than 600 million people in Africa live on less than 2 dollars a day.
  • Classic economic initiatives often harm the environment.
  • Aid projects end when the money is spent – new projects need new money.
Our Solution:

We find, support and fund environmentally friendly businesses to start positive growth cycles that go on and on – sustainably.

African Woman working on laptop


...make your donations work harder and generate returns

By converting donations into equity for our social businesses, we make sure your money isn’t spent only once but creates returns that are reinvested to help again and again and again …

...build green businesses as a force for good

We find ingeniously simple, locally generated and ecologically sound ideas proven to have an impact. We build and scale these ideas into ventures by supporting, training and empowering local entrepreneurs (expanding their reach and power often through franchise models).

...use the power of the markets to empower the poor

We go where traditional investors don’t and markets are depressed. To jump-start development through investments that educate, provide access and empower. And lift off business ideas that work in the toughest environments, turning them into fertile grounds.

...create jobs that give prospects and dignity

We create jobs, jobs create income, income creates stability and stability creates prospects: Future and dignity to take people out of poverty and let them realize their potential for a self-determined life.


Your Christmas donation helps African startups create jobs and perspectives for people currently living off less than $2 a day.

What we do

Turning Donations into Investments

  1. We scout for innovative business ideas that are local-tech, scalable, climate- and gender-positive.
  2. We blend various funding sources such as governmental or institutional development aid and private donations.
  3. We turn this money into equity investments of joint ventures that we create with local partners
  4. We operate mainly in areas where private businesses won’t compete yet because markets are still fragile.
  5. We identify and overcome barriers such as skills, norms, access to finance etc. to allow all people to partake, esp. the poorest.
  6. We implement and actively manage our businesses because often it’s lack of skills that prevents great ideas from flourishing.
  7. We develop ways for the businesses to thrive and expand because this is how they become ‘profitable’ and create more and more jobs.
  8. We apply rigorous and encompassing impact reporting on the ‘return’ of our ventures to make sure they meet our developmental goals.
  9. Once our ventures are successful (typically after 10 years), we exit to let them fly into further futures on their own.
  10. We use the proceeds to finance new ventures, and the engine of development keeps running, providing ever more opportunities for ever more people.

How we do it

The Best of Both Worlds for a Better World

We unite the heart and mind of an aid worker with the skill and persistence of an entrepreneur for sustainable businesses that benefit all stakeholders – from the people to the climate.

Why we do it

Rethinking Development Aid

We think it’s time to move to a more effective form of development aid

Donations fund a project; when the money is spent, the project ends and a new project starts with new money, often in the same place. It is  much more effective to invest in social businesses that generate returns and thus keep the engine of development running and pay for themselves long term.

We believe business can be a force for good

Still too often, the social sphere and the private sector don’t connect – either because of mutual distrust or for lack of skills. We advocate to put the “social” into “business” and the “business into social”. When markets work, we are not needed: entrepreneurs get credit from a bank, and off they go. Equally, not all can be solved through business: Kids shouldn’t pay to go to school, for example. But there is an area where markets could work for the poorest, but need an impulse to get started. This is where we come in: creating green jobs for poor people. 

We know there is a gap preventing ideas from scaling

It’s a funding and capability gap. There is plenty of money and support for ideas at the seeding stage: the market that funds prototypes and early proof of concept is crowded. Similarly, established businesses do have access to commercial loans and private equity investments. What needs reinforcement is the gap where great ideas take the step from prototype to growing businesses. We provide what they need most: grants and social loans on one hand, and business capability (such as structure, business modelling, legal advice, etc.) on the other.

We change the discourse from “charitable giving” to “social investments”

Today, the motivation to donate is usually charity, often triggered by images of suffering. We want to disrupt this approach and let us look at giving what it is and should be: Not a guilt pay-off but a social investment, where donors can expect the same focus and performance from their socio-ecological causes as they expect from their financial investments. The only difference being that our return isn’t measured in dividends, but in “green jobs created” and lives improved