Business As a Force For Good

By Till Wahnbaeck
March 4, 2021

We use the tools of business to meet social challenges. We identify local green business ideas that have already had first proof of concept and help them grow by scaling their business through  a franchise system into other  regions and countries.

Our aim is to enter joint ventures agreements as equal partners with equity sourced through donations. This form of patient capital contribution allows our partners the freedom to plan ahead and relieves them of the financial pressures associated with dept. Financial security helps them create reliable long term jobs that secure sustainable incomes. Removing financial obstacles therefore helps building functioning markets, giving people a perspective to making their own way out of poverty. 

In our search for new joint venture partners we focus on business ideas that fulfil a specific need in their local, typically rural, markets and are more climate-friendly than possibly existing alternatives. 

Once our partners have successfully established themselves in the market and are able to secure alternative, borrowed capital, we exit the joint venture and re-invest our donation-based equity into a venture in need for patient capital. That way, the donations we raise have an even longer term effect, potentially helping more than one business build sustainable jobs.

We have founded our own startup company as a gGmbH, a charitable limited company. We operate as a business striving to optimise the relationship between input and output. However, as a not-for-profit, we make sure the social output and financial gains lie with those who need it the most. We will not profit financially from our successes in alleviating poverty – all our joint ventures’ exploits stay in their region to benefit the community, creating more local jobs, helping more people out of poverty.

About Till Wahnbaeck

Till Wahnbaeck
Ex-CEO of Welthungerhilfe and private sector General Manager, champion of innovation. Till ran both for profit companies and a global NGO and has always strived to bridge the gap between the social and the private sector. As global CEO of Welthungerhilfe (a German food- and nutrition-security NGO with 2,500 staff in 40 countries and a budget of 250mio$), he championed innovation and impact. Previously, as Marketing, Sales and Innovation Director for consumer goods company, Procter & Gamble, he built innovation methods and processes to rejuvenate P&G’s global salon portfolio.

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