We have long wondered how we can finance our new approach to development aid without advertising with big children’s eyes and begging letters and without decades of history and consequent brand awareness. This question is at the center of our project with BCG Digital Ventures, the digital subsidiary of the Boston Consulting Group, who have been supporting us as winners of their Social Venture Program 2021 since September. Actually, “support” is probably the wrong word: this team of almost a dozen experts in product development, market research, design, digital marketing, programming etc. etc. have made our problem their challenge at a breathtaking pace. I don’t think I’ve ever seen so much concentrated competence, energy, vision and pragmatism.
