Partnerships: We don’t just give money

By Till Wahnbaeck
August 19, 2022
Much of our work is in what we call “venture building,” or helping firms grow. One area that is always in demand is brand management, communication and branding. We have probably the most renowned German design agency, the Peter Schmidt Group, on board as a pro bono partner to work for our ventures if they want to (and usually they do). The latest result is what I consider some terrific rebranding of the WashKing brand (which produces organic toilets for slums in Ghana). The new brand – created on the ground in Ghana when the international PSG team was in Accra – makes toilets attractive, and more importantly, makes WashKing an attractive employer. It is not easy to find employees to sell toilets in slums. With such a strong brand as WashKing now has, however, it becomes decisively easier.
The next project we just agreed on is a “rebranding” of ACT to position it as a lifestyle AND B2B brand. An exciting balancing act that I’m sure the Africa Collect Textile team will do well with the Peter Schmidt Group.

About Till Wahnbaeck

Till Wahnbaeck
Ex-CEO of Welthungerhilfe and private sector General Manager, champion of innovation. Till ran both for profit companies and a global NGO and has always strived to bridge the gap between the social and the private sector. As global CEO of Welthungerhilfe (a German food- and nutrition-security NGO with 2,500 staff in 40 countries and a budget of 250mio$), he championed innovation and impact. Previously, as Marketing, Sales and Innovation Director for consumer goods company, Procter & Gamble, he built innovation methods and processes to rejuvenate P&G’s global salon portfolio.

Sign up to our newsletter

Make an impact

Donating to Impacc is crucial because it empowers high-potential start-ups to create positive impact, drive sustainable growth, and contribute to societal and environmental well-being. 100% donations will go to the start-ups.

Share this on:

Similar articles

Join the Team: Head of Comms
SMS Service Kicks Out Middlemen
Our Impact Measurement Is Taking Shape