For our WASHKing venture (which sells bio toilets in Ghana), this kind of “business to business” support is already at work. Villeroy & Boch, European market leader in ceramic ware, became aware of our work and spontaneously decided to support WASHKing with a large delivery of toilets and sinks after Corona made the prices of these imported goods cost-prohibitive. And the renowned design agency Peter Schmidt Group has provided Dieudonne in Accra with an international team of designers to jointly make the WASHKing brand attractive for the West African market. Even if there is no money flow in these cases, it is precisely this kind of cooperation on equal terms and the exchange of expertise between North and South that underlies our approach.
Villeroy & Boch: Further Network Support for WASHking
By Till Wahnbaeck
October 31, 2021
About Till Wahnbaeck
Till Wahnbaeck
Ex-CEO of Welthungerhilfe and private sector General Manager, champion of innovation.
Till ran both for profit companies and a global NGO and has always strived to bridge the gap between the social and the private sector. As global CEO of Welthungerhilfe (a German food- and nutrition-security NGO with 2,500 staff in 40 countries and a budget of 250mio$), he championed innovation and impact. Previously, as Marketing, Sales and Innovation Director for consumer goods company, Procter & Gamble, he built innovation methods and processes to rejuvenate P&G’s global salon portfolio.
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